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From digital to physical with pride. 

Extending the reach of evergreen franchises is our sweet spot. For this design system we teamed up with Hasbro Inc. and Blizzard Entertainment to bring to life the first ever action figure collector line through illustration, packaging design and storytelling. As the exclusive and sole external partner, our team of artists worked hands-on to develop a confident visual story; one rich enough to carry the weight of one of the worlds largest gaming franchises.

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Project Scope
Ideation
Character Illustration
Packaging Design


Client
Blizzard Entertainment
Hasbro

© 2024 Yellowfly — A division of Pilot, Inc.