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Building Expressions

To convey that LEGO is a product for all ages, the LEGO team tasked us in creating an expansive product experience that empowers adults to create and display contemporary art pieces of their favorite Star Wars villains, from their favorite Star Wars stories. During that journey we solved numerous design challenges from, limited color pallet availability, product cost framework, all while respecting LEGO’s building experience guidelines.

02_LEGO_CASE_SPLASH1
03LEGO_CASE_STUDIO_PHOTOSHOOT5
04LEGO_CASE_TEXTURE2
06LEGO_CASE_STUDIO_PHOTOSHOOT2
05LEGO_CASE_HALFSPLSH_grid
07LEGO_CASE_HALFSPLSH_MaulInk
08LEGO_CASE_HALFSPLSH_MaulPaint
09LEGO_CASE_IMAC_DRAFT_V2
10LEGO_CASE_STUDIO_PHOTOSHOOT6
11LEGO_CASE_VADER_Far
12LEGO_CASE_VADER_Close
14LEGO_CASE_MAUL_Close
13LEGO_CASE_MAUL_Far
15LEGO_CASE_KYLO_Far
16LEGO_CASE_KYLO_Close
17LEGO_CASE_PLT_STW_PUZZLE_GIF_BLKBG
18LEGO_CASE_LAPTOP-WIDE_v2

Project Scope
Concept Development
Illustration
Product Design
Product Development

Client
Lucasfilm ltd.
LEGO®

© 2021 Yellowfly — A division of Pilot, Inc.