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NFT’s for an NFL Icon

“It’s gonna be a HELLUVA story”…When Julian Edelman’s team threw us the opportunity to develop an NFT series to commemorate his iconic career, we caught it and ran with it. The process involved a close collaboration with Edelman and his team, from concept to execution, resulting in a comic inspired collection that turned his most memorable moments into classic story-worthy illustrations. Like Edelman, we at Yellowfly strive to be involved with cutting-edge digital frontiers and in doing so we sprinted through all phases of this challenge with excellence.

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Project Scope
Concept
Illustration
Storytelling
IP Development
Digital Content


Client
Julian Edelman
Superdigital

© 2021 Yellowfly — A division of Pilot, Inc.